THIS WAY TO
damn good hair

Enjoy an elevated hair experience in a vibrant setting. Velvet Rifle offers a full range of high end and beautifully executed services including hair color, Advanced cutting, extensions and more. 


Velvet Rifle
Salon

"I'VE NEVER HAD SOMEONE NAIL COLOR THE WAY SHE DID ON THE FIRST ROUND."

Renee is amazing. I've never had someone nail color the way she did on the first round. I came in once for a cut and she was great so I booked color (blonde balayage with shadow roots) and so happy I did. It looks effortlessly natural and she's a joy to sit in a chair with for 2+ hours. Also I would pay just to come and get a scalp massage from her because her shampoo massages are straight bliss.

- Sarah G.

"TONI IS THE ABSOLUTE BEST!
SHE IS AMAZING WITH
COLOR AND CURLS"

Toni is the absolute best! I've been coming here since 2014 (back when it was Blow! Salon) and will follow her if she ever leaves. She is amazing with color and curls, and she's overall such a genuine fun person to chat with every time.

- Lizzy

"AN AWESOME SPOT THAT'S FUN TO BE IN AND FEELS LIKE HOME."

Verena is the absolute best stylist there ever was. She has an awesome spot that's fun to be in and feels like home. Not only is Verena great at what she does, she kind and warm, which makes the whole experience one-of-a-kind. Everyone should get their hair taken care of here.

- Palmer H.

"BEST HAIRCUT IN ALL THE LAND."

My cat, Meyer, compliments my slick hairdo every morning. My hair makes my muscles look larger than they are. For all seriousness Verena is a hairgician, magician with the hairs!

- Benjamin B.

"My hair has never been happier."

I am so happy with this salon and my stylist, Julia. My hair has never been happier. Julia is a curly hair expert and seems to know my hair better than I do! I trust her knowledge and her expertise with my hair... something I have never been able to say in my 40 years of curls!!!!!

Julia is kind and an absolute delight to spend time with.
This was the first time visiting this adorable location. I can't wait to come back!

- Mary Shea H.

"will be going back."

First time and Toni was amazing! She made sure every strand was perfect and spent so much time and attention on just a simple cut. Will be going back!

- Teresa A.

"Wonderful salon with a welcoming atmosphere."

Wonderful salon with a welcoming atmosphere, plus a great location. Highly recommend.

- Rob J.

"ATMOSPHERE IS TOP NOTCH."

Verena is awesome and this salon is my favorite. They are always friendly and the atmosphere is top notch. Never have a bad haircut here!

- Parker P.

"AN AWESOME SPOT THAT'S FUN TO BE IN AND FEELS LIKE HOME."

Verena is the absolute best stylist there ever was. She has an awesome spot that's fun to be in and feels like home. Not only is Verena great at what she does, she kind and warm, which makes the whole experience one-of-a-kind. Everyone should get their hair taken care of here.

- Palmer H.

client love

toni

Julia

sandy

Anna

renee

Verena

our stylists

select a photo to learn more about each team member.

Velvet Rifle is a team of unique stylists focused on integrity, relationships and a badass experience for every client. We create a space for all to express their individuality while feeling safe, supported and confident.


Brunching until dark.

Where would we find you on a Sunday?

US Thai Cafe

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let's be
friends

Verena is the owner, hairstylist, and aesthetic injector at Velvet Rifle Salon! She strives to create an environment, motivated by powerful and confident creatives alike. Verena has been in the beauty industry since 2006, as an esthetician then became licensed as a hairstylist in 2015. Owning her business since 2018, Verena loves being an entrepreneur and is consistently adding certifications to her portfolio. 

specialties: 
“lived in” haircolor
color transformations
Aesthetic Injector
Permanent Jewelry

owner

VERENA STARKE

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Where would we find you on a Sunday?

Beer Garden

Favorite spot to eat in Edgewater?

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Renee is from Denver and has been in the industry for 12 years. She has found a balance in creating a nurturing and relaxed experience. From a classic look to something with a bit of sass, she takes pride in listening to and truly understanding your desires.

specialties: 
Natural “lived in” color, haircutting and tape-in extensions

HairStylist

Renee Vecchiarelli

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Enjoying family time, sharing a family style meal with all of my loved ones! 

Where would we find you on a Sunday?

Ohana Grille, sipping on a tropical mimosa!

Favorite spot to eat in Edgewater?

schedule an appointment

let's be friends

In the industry for 21 years, Anna realized her passion for hair in high school as she styled all of her friends for school dances. She enjoyed seeing their faces light up feeling confident and beautiful! Anna soon pursued a career in becoming a color specialist and worked in a high-end salon in Cherry Creek for many years alongside friends!

specialties: 
Babylights
Hi-Low Lights
Color Melts

hairStylist

Anna lujan

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Brunching with friends/family, or getaways to the beach as often as possible!

Where would we find you on a Sunday?

Rupert's at the Edge

Favorite spot to eat in Edgewater?

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let's be friends

Sandy is a Colorado native and is originally from the Denver area.
She is a meticulous artist that prides herself in making her clients look and feel their best. Sandy has been in the industry for over 20 years! She loves and enjoys taking classes and training to keep up on current trends.

specialties: 
Curly & Wavy Cut Specialist, Schwarzkopf Natural Colorist 

hairstylist

Sandy Gore

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Hiking in Morrison with her two little girls.

Where would we find you on a Sunday?

Arepa House inside Edgewater Public Market

Favorite spot to eat in Edgewater?

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let's be friends

Julia McBride is a curly hair specialist and has been a hairstylist in Denver for the past 18 years. She welcomes all textures from super straight hair, wavy texture, to extremely curly into her chair. She is DevaCurl Level 3 Master Certified, Curly Hair Artistry Certified, and Rezo Cut & Rezo Lites Certified. Julia prides herself on staying up to date with the latest advanced techniques in hair cutting and color and is always taking the next class to advance her skills. She is a kind, attentive, creative person who enjoys the daily opportunity to make people feel good about themselves and their hair. 

specialties: 
curly hair specialist
 deva curl level 3 master

hairstylist

Julia Mcbride

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Chillin' with her cats or enjoying the outdoors.

Where would we find you on a Sunday?

Providence, for lunch and drinks.

Favorite spot to eat in Edgewater?

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let's be friends

Toni grew up in Arvada, Colorado and has been a hairstylist for 9 years. When she is not at the salon, she enjoys hanging out with her cat, eating yummy food, snowboarding and traveling.

specialties: 
Balayage, I-Tip extensions, and men’s haircuts.

hairstylist

Toni martillaro

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Where would we find you on a Sunday?

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Favorite spot to eat in Edgewater?

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let's be friends

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specialties: 
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name

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